Marketing your business

Posted by American Ltd on Oct 14, 2016 8:30:00 AM

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Marketing by Means of Social Media

Once you have established your company’s brand by trademark, it is important to market your brand. Social media marketing is a very important aspect of running a successful business. Being connected on Facebook, LinkedIn, Twitter, and Google+ is a free and easy way to grow your business and develop your brand.

Facebook can be an easy way for customers to stay connected, and for potential customers to find out ratings and information about your company services. Customers can ask questions and share their experiences. Companies can share relevant company information and keep in touch with customers to encourage a strong relationship.

Twitter allows your company to share relevant company information that is easily searchable to customers using hashtags. Twitter can be an easy way to connect with potential customers.

LinkedIn can be a great resource for sharing company stories, connecting with employees, and also in searching for new employees. This professional social media site also allows customers to connect with the company, and the postings are less frequent than Facebook and Twitter.

These social media outlets allow for daily and even hours (on Twitter), contact with customers. They are a free, easy, and successful way to connect with potential clients. Running a successful social media campaign and keeping your accounts active daily can be more successful for your company than a traditional email marketing campaign.

Web Development

Your company is well run and producing excellent work – why not show the world. There is no better way to increase your brand exposure than through a quality, high-functioning website.

A simple, static landing page may seem to fill all of your needs on the surface, but the reality is that there are many great reasons to invest in a strong web presence. When your new customer base is looking for the goods or services that you provide, the first place they will go is likely Google. By having a well-built presence, you increase your chances of being seen though the default search, increasing page views.

This process begins with a sound content management system, or CMS. A CMS allows for a solid foundation to build your website one. Not only will you have key building blocks set up, but a CMS also allows you to quickly and easily add, update and change content.

As the reliance on mobile technology grows, there is a good chance that the initial search will happen on a cell phone or tablet. You don’t want to be the clunky page that doesn’t load well on a mobile device. With our web-building know-how and your new CMS, you’ll be able to attain a design that is not only visually striking but will automatically scale and optimize to any device under the sun.

After your website is running like a well-oiled machine, you may be wondering how else you can leverage this investment. If your business has products for general sale, we can help leverage the strong foundation build earlier into an eCommerce platform. eCommerce puts your web assets to work for you, not only providing value through their presence, but also driving revenue in a more direct way.

Be it a well-designed and responsive page, or a complex eCommerce solution, a website is a key piece to your businesses growth – and this is only scratching the surface. Whatever your web goals, we can help you reach them.

Trademarks

A trademark can effectively convey your business’s services, products and reputation through a single design, whether it is an image, a word, or a name. Trademarks make your business easily identifiable and memorable to customers. When they see your trademark logo they will know your brand and its reputation are protected. In many cases brand is a determining factor in a customer’s purchase, and if your brand is easily identifiable it will simplify the buying decision.

The United States Patent and Trademark Office charges as little as $275 to obtain a trademark registration and maintaining it requires payment every 5 to 10 years. Third party vendors also specialize in designing and submitting trademarks, saving you time and energy.

Trademarks never expire, meaning they will provide your business with a valuable brand for a lifetime. After deciding what you want your brand to symbolize about your company and its product or services, be sure to research whether the desired trademark is available for use. Once this is determined, submit your trademark to the USPTO for approval in order to secure your brand as you grow your business using it.

 

Topics: Social Media, small business