It’s important for business owners to be cognizant of how their current and potential customers feel about the services they’re providing. One simple, effective way to maintain an understanding of your customers is through distributing and analyzing customer surveys.  Customer surveys allow you to expand your relationship with customers while discovering ways for your business to improve. If you’ve never written a customer survey before, you may not know where to start. To help you out, we’ve created these 5 tips to help you create a customer survey:

1. Define your goals. Once you have a clear, concise objective, creating your survey will become much easier. Each step of the process will always tie into your initial goal. Find your goal by asking yourself these questions:

What am I trying to learn?

Why am I trying to learn this information?

How will I analyze the results?

A few topics you may want to consider include customer loyalty research, new product development, and customer service reviews.

2. Choose Your Audience

After you’ve identified your objective, this step should be easy. Do you want to hear from current customers? Potential customers? Or a mix of both?

If your survey is going to be based on past experiences with your company, you’d be wasting time and resources if you send it to potential customers. Always keep your goal in mind.

3. Create Your Questions

You should start your survey with a brief introduction and include a simple set of directions. If you plan on using responses as testimonials, include a brief disclaimer explaining so.

Each question should be as specific as possible. Make sure you only ask about one point per question. Varying the format of questions can make the survey seem less monotonous and hold the survey taker’s interest. Always include at least one open-ended question, which will give the customer the chance to share their opinion and offer suggestions.

Conclude the survey by thanking the survey taker. Often, surveys will include incentives as a way of thanking that individual for taking their personal time to help your business, but this is optional.

4. Distribute Your Survey

When distributing your survey, keep your audience in mind. Three main types of surveys are phone surveys, direct mail surveys, and online surveys.

Today, you’ll find many free resources to help distribute your survey online. Some of these websites also include tracking data.  Sites such as Survey Monkey or Survey Builder are great places to start if you’ve never worked with online survey distribution. You can link the surveys on your Facebook page, send it out via Twitter, or include it in an email.

5. Analyze Your Results

Make sure you’ve planned how you’ll interpret and track the data you receive from the surveys. Create a timeframe for when you’d like the survey to start and finish, schedule showing how frequently you’ll check the results.

After the survey has concluded, it is important that you do not ignore your results. Don’t keep them sitting in a spreadsheet. Share them with fellow employees and don’t ignore negative feedback. Hopefully, you’ll be receiving positive feedback, but negative feedback deserves a follow up email or call.

This article from Inc provides insight on how you can make the most of your customer feedback.

We hope this article helps  you create a fantastic customer survey! Surveys will always be a simple way to stay in touch with your customers while learning how your business can grow. If you’d like to read more about surveys, Mashable has created a great article with a few more tips, tricks, and suggestions. 

As always, please let us know if there's anything you'd like us to address in our blog! Our Incorporation Specialists are always available for assistance by dialing 800.421.2661.

When opening a small business, it’s important to research any business license and permit requirements that may apply to your industry. Not having proper licensure can be extremely detrimental to your business. It can cause unnecessary stress, confusion, and potential fines.

To help you avoid this and better understand the basics of business licenses, we’ve answered these 4 common questions. 

1. Why Do I Need a Business License?

Obtaining proper business licenses and permits ensures that your business is maintaining compliance with federal, state, and local laws. Keeping your business license up to date is just as important as paying your taxes and annual state fees.

When applying for a bank account, you will most likely be asked to present your business license. Your business license can also help you with business financing, and may make things smoother when filing your taxes.  

2. What Are the Different Types of Business Licenses?

Keep in mind that license types and requirements can vary from federal, state, county, and city levels. The following are a few common types of business licenses and permits to help you gain a general understanding of what you may need.

Basic Business License: This is typically issued by the city or county in which you’ll be operating.

Health Department Permits: If you prepare, serve, or sell food products, this will most likely be required,

Sales Tax License: This license is typically required for the sales of products and services.

Zoning Permits: This permit states authority to use a certain area of land for a certain purpose.

Professional & Occupational Permits : These may be required for services that are regulated by the state. These services may include, but are not limited to:

Medical Services                Legal Services

Tax Servoces                    Real Estate Services

Be sure to review your state laws if you are in an industry that may require an occupational license.

Federal Permits: if your business involves any of the following, it is best to contact federal departments for specific requirements.

Alcohol, Tobacco, or Firearms  Ground Transportation

Drug Manufacturing                Broadcasting

This is a sample of industries that may require federal licensure. Please check with federal agencies for your specific requirements. 

3. Are There Penalties for Not Having a Business License?

If you do not obtain required business licenses and permits, you are highly jeopardizing the security of your company. Not having a business license can leave you legally vulnerable, result in high financial penalties, and in some cases may lead to imprisonment. Aside from this, it negatively impacts your credibility as a business owner and will cause long term negative effects for your business. 

4. How Do I Get a Business License?

Since business licenses are handled on many levels, we suggest doing research with your state to find out exactly what you may need. You may find that your local city hall, state’s government websites, or www.sba.gov are great resources.

As you can see, knowing exactly what business licenses and permits you may need can be difficult. American Incorproators Ltd. offers a service that researches, details, and lists all of the licenses and permits you will need. The only thing you would need to do is answer a few quick questions about your business. If you’d like to learn more, visit our Business License section.

Having the proper business licenses and permits is just as important as being incorporated. Do not leave this process out of your business plan. We hope that this eases your business license research process! If you have any questions, feel free to post below or contact one of our Incorporation Specialists by dialing 800.421.2661. 

Trade shows are rebounding as industry networking events that help promote brands and products. They can be valuable experiences for meeting new clients, as well as developing market positioning and learning about other dealers within your industry. While the key to effective trade show marketing is presenting an attractive booth represented by friendly communicators, budget concerns and planning should also be taken into account. To help you get the most out of your trade show marketing, we’ve compiled 7 key things to remember while planning:

1. Plan Far in Advance
   
   Research upcoming trade shows you would like to attend in the next year. Since booth space is usually limited, try to secure the best possible booth location as early as possible. Locations near the front of the hall, corners, food vendors, and restrooms will help give your booth high visibility. In the event you cannot afford a booth, you can still attend trade shows to network and market your business.
2. Distribute a Press Release
   
   One of the best ways to get attention from media, potential clients and other trade show attendees is to send press releases about your booth in advance. Postcards also make excellent vehicles for press releases because they can be read quickly and stored easily. PRWeb  is a great resource for creating, distributing, and tracking press releases.
3. Create Marketing Materials
   
   Prepare and order handouts that attendees can take home well in advance. Keep your trade show marketing messages simple and be sure to include contact information. Business cards and flyers are low cost, yet effective marketing tools. Try to make your business cards stand out in some way, so that they don’t get lost in a pile. Get inspired by this article featuring creative, intelligent business cards.
4. Invest in Portable Exhibits 
   
   Keep exhibits as small and as portable as possible without sacrificing appearance. Some of the most affordable yet presentable booths are lightweight and can fold into shippable tabletop units.
5. Design Attractive Signage
   
   Create an eye-catching banner of your logo to display at the top of the booth. Use another sign that summarizes your mission or positioning statement in six words or less. Messages will be most memorable if they are quick and easy to read. Skyline Exhibits is one resource that can help with both signage and exhibits, and also offer frequent webinars for trade show education.
6. Practice Presentation
   
   The most important aspect of any trade show presentation is more about the presenter than the booth. Aim to send outgoing representatives with adequate product knowledge that can capture and engage your prospects. If part of your goal is to book sales, keep in mind that you will probably want to send someone with sufficient sales experience.
7. Follow Up
   
   Collect as many business cards and details as possible at the event so that you can follow up with potential clients and resources. An app like Card Munch can help organize these cards without the mess. Taking notes on relevant trade show contacts can help accelerate the process of developing relationships and meeting individual needs in the future.  Keep in mind that email may be a way to save time, but calling individuals on the phone will likely have a more dramatic impact on sales or building relationships. 

Good luck and we hope that you’ll find these tips useful at your next trade show. Remember to review the trade show and see if it was worth your investment before considering reserving a spot for the next year. If you’re interested in reading more about trade show strategies and the best ways to follow up, take a glance at these articles:

• 10 Tips for Working a Trade Show
• 4 Steps For Judging the ROI of a Trade Show

 If you have any strategies that you’ve found to be successful, please share them below! 

Our New Online Client Dashboard is Live!

Click Here to Login!

We are excited to announce our new Online Client Dashboard! This new feature will make it easier to maintain your business records. Inside, you’ll have convenient and immediate access to:

If you are a client, you should have received an email including your login username and password. If you did not receive this email, please visit the live chat on our website or call 800.421.2661 to receive your credentials!

We look forward to hearing your feedback and hope that this helps maintaining your business much easier!

In today's dynamic business environment, it is important for your small business to be on the cutting-edge of technology both in the office and on the go.  Having office capabilities and access to your small business information is now becoming available anywhere you are thanks to mobile apps. Take a look at these 7 useful apps for small business owners: 

• Square Register: Square Register allows you to accept payments from Visa, MasterCard, American Express, and Discover, anywhere you are, by plugging a compact card swipe machine into to your mobile device.  A 2.75% fee is charged per transaction. There are no contracts or monthly fees and funds will be deposited to your linked bank account within a few days.
• Quickbooks: This mobile app allows you to have access to and manage customer invoices, monitor payments, while tracking and creating sales receipts, all from the comfort of your phone or tablet.
• Pageonce: Pageonce allows you to see an overview of all of your business's bank accounts, bills, and credit cards on one user-friendly mobile interface. You can see more details about bill due dates, account transactions, and can even pay your business's bills with this app.
• Dropbox: This app is essential for all of your documents, presentations, and files.  Store important business files "in the cloud" so that no matter where you are, you can access them.
• Elance: When you're running a small business, your manpower can be sometimes limited and the knowledge base of you and your employees may be concentrated on your business goals.  As you decide that you need someone with marketing experience to help with the launch of a new product, hop on Elance mobile and put an ad out or contact for a job seeker for freelance work.  Find programmers, mobile developers, designers, writers, and more. 
• Salesforce: This app is perfect for keeping your customer's contact information, correspondence, files, and sales efforts at your fingertips.  Whether you’re at the airport, waiting for a haircut, or lying on the beach in the Bahamas, you can easily access information on your customers.
• Zendesk: Zendesk is a customer service app that allows you to create, organize, and complete customer service related queries. If you get a call from a customer with an issue, you can create a ticket to monitor and track the issue from the time its received it to its final correction.  This app will help you see all your customer's outstanding issues and prioritize and work through them as quickly as possible

Setting up payroll for your small business doesn't have to be a daunting task.  You'll find that here are many benefits to establishing a payroll system.  In addition to saving you time, it can keep you from incurring any IRS penalties.  We’ve outlined these seven steps to help you set up your small business payroll system in no time.  

1. Obtain an EIN. You must make sure that you have an Employer Identification Number, or an EIN. This number is used when you report employee information or taxes and other documents to the IRS. If you have not obtained an EIN, you can click here for more information. 
2. Check State & Local ID Requirements. Different state and local government agencies require a business to also get an ID number so they can process local taxes.  Check with your state or local government agency.
3. Fill Out the Proper Forms. Have your new employees fill out W-4 forms (Federal Income Tax Withholding form).  Once your employee completes the form, these forms will allow you to withhold the right amount of taxes from the employee's pay.  You also want to be sure to withhold the right amount of taxes depending on if the employee is an independent contractor or an employee.  Business.gov provides an easy-to-understand distinction between the two.
4. Decide on a Pay Period. Some states predetermine employer pay periods, so be sure to review your local regulations.
5. Maintain Careful Documentation. This includes compensation, paid time off, overtime pay as well as health plan premiums, retirement and any other contributions.
6. Choose a Payroll System. You can choose to run payroll in house or use an outsource service . If you’re considering in-house payroll, you can find software to maintain your payroll. Keep in mind that in-house payroll can be time consuming, and if you do not pay close attention to detail, you may face penalties as a result of small mistakes. Outsourcing your payroll can also save you time. Using an experienced accountant or payroll service provider may save you time and money in the long run. Don’t forget to consult within your network – ask other small business owners how they’ve handled their payroll to gain a better understanding of your options.
7. Preserve Well Kept Records. Make sure you’re aware of proper record keeping techniques.  You must keep W-4s on file for every active employee. After an employee is no longer working for you, you are still required to keep copies of their forms for an additional three years thereafter.  

With a little research and simple organization, you will have your small business payroll set up and running.  Review your options and understand what will work best for you. Don’t forget to network with your peers to gain a better understanding of the best options for people in your industry. Remember to follow all IRS and/or local government instructions carefully; when in doubt, ask a professional accountant for advice. 

For small business owners like you, trying to find your first employee can be a challange. When hiring employees, small business owners must ensure that they are meeting their tax and legal obligations, and you must also make sure that you are hiring the "right" candidates for the job. In order to most successfully hire your first employees, we’ve outlined 8 key steps to finding the perfect fit.

• Obtain an EIN or an Employer Identification Number if one has not already been assigned to the company. 
• Open bank accounts in your company's name if one does not already exist. Employees' pay should be taken from these accounts.
• Obtain copies of all of the documents necessary to report the new hire to the government and to operate the business legally. The Small Business Administration (SBA) has published a description of all of these forms on its website.
• Create a job description. The job description should be accurate and understandable, and it should include an overview of both the company and the position (i.e., tasks involved, qualifications, salary range, etc.). More tips for writing effective job descriptions can be found online via Inc.com and the Small Business Administration’s website.
• Publish the job description. You have many outlets to find your perfect fit. Try publishing the description on your company's website, on job-search websites, social media sites, and even in the newspaper. Here's a great article outlining 10 places for you to start your search. The open position can also be promoted by recruiting firms, or presented at career fairs. Make sure it is visible to the best potential candidates for the job itself.
• Create a list of questions to ask prospective job candidates. For ideas, check out Monster.com's list of 100 potential interview questions.
• Conduct the interviews. Make sure to include company and job-specific questions, and always be cognizant of the "7 C's."
• After conducting interviews, select the best candidate for the job and extend an offer.
• Start working!

By following the steps described above, you can be sure that you’re meeting all of your obligations and that you’re hiring the best possible candidates for your jobs - the first time and every time!

There are only 4 days left in 2012 and this means that it’s time to start thinking about the sometimes dreaded New Year’s Resolution.  Chances are you’ve been reviewing your past year - deciding what worked, what didn’t, and what to do in 2013. Since this can be a hectic time for many businesses, we’ve created a checklist of 4 Key New Year’s Resolutions For Small Business Owners.

Protect Your Assets.

• Form  a Corporation or a Limited Liability Company. If you have not done this already, you should form a Corporation or a Limited Liability Company in order to gain protection. In doing this, you’ll separate your personal assets from the assets of your company, leaving you less vulnerable to personal damage in the event of a lawsuit.

• Review Annual State Requirements. Most states require Corporations and LLCs to file an Annual Report or pay an annual fee. These requirements do vary by state, so it’s best that you review your state’s specifications. You can find the requirements on most Secretary of State Division of Corporation websites and can also review our State Specific Information section. Take note of due dates and schedule reminders for filing and payment deadlines.

• Maintain an active Registered Agent. You’ll also find that your state of incorporation or formation requires you to maintain an active Registered Agent. To review the duties of a Registered Agent, you can take a look at our previous blog article.

• Obtain or update all required business licenses. Business licenses are handled at state and county levels. If you need help obtaining a business license, you can visit our Business License section. If you have already obtained a business license, check the expiration date and arrange for any necessary renewals.

Update Your Website.

• Do a Review. Check pricing, contact information, and general content for accuracy. If you have changed your phone number or email address, it’s crucial to provide this updated information. Your website is the main way your clients will contact you and you wouldn’t want your clients being lead to a dead end. If you provide time sensitive information, make sure you have someone consistently updating the content.

• Update design for a better user experience. Outdated web design can be a turn off for many potential clients. Make sure that your site is easily navigable and provides a friendly, easy experience for both current and potential clients.

• Include links to your social media pages. Make sure that you’re linking to your Facebook, Twitter, LinkedIn, and other social media accounts. These are great ways to expand your online presence and attract new clients. You’ll find the guidelines for adding buttons on the social media form’s website. For example, take a look at Twitter.

• Provide relevant educational information. This can be displayed on your blog or frequently asked question section. Any educational information is a great takeaway for your clients and it is something that they’re inclined to pass on to other people. This is a great way to start having the web link back to your site.

• Check for mobile viewing optimization. You’ll find that many people are probably viewing your website from their cell phone, or other mobile viewing device. Make sure your site is still easily navigated, even in the mobile view.

Introduce Something New.

• Create Social Media accounts. Create a Facebook page, Twitter Account, and LinkedIn page for your business to get started. These are great outlets to find new customers, announce promotions, and stay in touch with your audience. You’ll find many other social media outlets out there, including Pinterest, which is great for retail based businesses.

• Start a Blog. Starting a blog can help your organic search engine optimization. This will help drive traffic to your website, and it is also a great way to provide your clients with resourceful, educational information.

• Offer Coupons or Deals. This can be done through new platforms such as QR Codes linking to social media, or can be done in more traditional format, such as postal mail. Either way, a coupon or deal is a great way to ramp up visits to your website and increase revenue.

Expand Your Network.

• Join LinkedIn. LinkedIn is a social network for business professionals. This is a great way for you to connect with industry professionals and spread the word about your business and services. LinkedIn recently introduced company pages, where you can list your products or services and share your company background. You can also help answer questions in group discussion boards and find local networking events in your area.

• Attend networking events. Your social network should extend beyond your social media websites. Take time to find local events where you can share your knowledge and make connections. 

We hope that these resolutions can alleviate some stress from your new year! If you have any questions or needs to check that you've completed your annual requirements, please contact our office. 

You can download the Checklist for free below to help keep you on track in 2013!

As we’ve mentioned in past posts, you have a number of options when it comes to finding resources to jumpstart or expand your business. Today, we’re going to highlight one common way of raising capital for your business – issuing stock.  If you incorporate your business as a Corporation, you are able to issue to stock. Limited Liability Companies, also known as LLCs, do not issue stock. For a detailed comparison of business entity types, review our comparison chart.

Stock is typically issued by share. When you incorporate, you designate an initial number of shares that can be issued at a certain par value. You can then issue these shares to investors in order to raise capital to start or expand your business.

In order to help you understand some of the basic information regarding raising capital with stocks, we’ve answered 5 of our most frequently asked questions below.

1. What is stock? Stock represents ownership in a corporation. It can be represented by a certificate and can be common or preferred, voting or non-voting, redeemable, or convertible. The classifications and special designations, if any, of the stock are set forth in the articles of incorporation.
2. Who is a stockholder? Stockholders may also be referred to as shareholders. Stockholders are the owners of a corporation based on their holdings of share. They own an interest in the corporation rather than specific corporate property.
3. What is par value? Par value is the minimum price of a share below which the share cannot be issued. The par value is designated in the Articles of Incorporation of your business. 
4. What is the required minimum number of shares? The minimum number of shares required to be issued by a corporation varies by state.  After reviewing state regulations, you can decide the minimum number of shares you’ll be issuing for your corporation.
5. What is a stock purchase agreement? A stock purchase agreement is an agreement between the shareholders and the corporation. It provides a mechanism to regulate the transfer and sale of corporate stock. Often, a stock purchase agreement will provide a right of first refusal in favor of the corporation or remaining shareholders in the event of a proposed sale of stock by a shareholder. A stock purchase agreement can also provide for a purchase upon the death, disability, retirement, discharge, resignation, or bankruptcy of a shareholder.

If you are interested in learning more terms involved with issuing stocks, you can visit our Terms & Definitions page. Here, you’ll find an alphabetical list of terms that will help you maintain your business. 

Our Free Raising Capital With Stock eBook also answers stock questions in detail and includes a list of commonly used terms. 

During the course of your business, you may want to make changes to your corporation or limited liability company that will be legally recognized. One common question our Incorporation Specialists encounter is, “How do you change your corporate name?” In order to formally do so, you would need to file and “amendment” with your company’s state of incorporation or formation.

An amendment to your corporation or limited liability company is a formal filing with your state of registration that officially changes the details of your business structure. The 3 most common types of amendments that are filed are :

1. Name Change Amendments. You can elect to “amend” or change the name of your corporation or limited liability company for any reason. Once you’ve filed the amendment with the appropriate state, your new company name will be legally recognized.
2. Stock Change Amendments. You may have incorporated your company with the intentions of issuing stock to raise additional capital and expanding your corporation. If you have issued all of your stock and need to increase the number of authorized shares, you can legally do so by filing a Stock Change Amendment.
3. Change in Directors or Members. It is not rare for the members or directors of businesses to change throughout time. When one of your members or directors listed on the Articles of Incorporation leave the organization or a new member or director needs to be added, you can formally note these changes by filing an amendment.

As with all corporate filings, regulations regarding amendment filings will vary from state to state. After you’ve filed your amendment, you’ll receive your Certificate of Amendment that legally recognizes the changes you’ve made. Keep in mind that filing an amendment does not change your Federal Tax ID (EIN) because your company is still technically the same legal entity. However, the Internal Revenue Service (IRS) does require that you notify them of any amendments you’ve made.

If you have any questions about amending your corporation or limited liability company, let us know! You can also find state regulations in our State Information Center.

We’d also like to announce that we’ve recently launched our Small Business Resource Center! Inside, you’ll find trusted partners and resources that will help you maintain and expand your business. We want to continue to help you, so please let us know of any services you’d like to be added.